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Where we shop for apparel from our own AI-matched assortment. Knowing every item will fit us. Never needing to try on clothes or deal with returns again. It’s here!

Founder Haniff Brown and his team have combined 3D and AI technologies to build a powerful shopping match platform that solves the hit or miss nature of apparel retail for brands and consumers, brought about in large part by the limits of human accuracy. Their groundbreaking Fit-Predictive Personalization Solution uses biometric and style preference data to match shoppers with the apparel products that fit them, and hides the ones that don’t. Integrated with an apparel brand’s website, this innovative data-driven platform delivers significantly improved retail economics and customer satisfaction, informs future product design and inventory planning, and offers a new precision-targeted growth marketing channel.

Haniff Brown - Founder and CEO

Haniff spent almost a decade in the retail and consumer investment industry. He worked at Freeman Spogli, a consumer based private equity firm in New York, where he helped to analyze new investments and help existing portfolio companies scale their businesses. Haniff also spent three years as an investment banking analyst in the consumer and retail group at Credit Suisse. He received his bachelor’s degree in Mathematics and Psychology from Williams College in 2009. Haniff
came up with the idea for FIT:MATCH after experiencing the painful process of being the one to have to return 20 items of clothing his cousin had gifted his mom, none of which fit her. He knew there had to be a better way.


Sanjay spent nearly two decades in data driven analytics and software development. As a teenager
he created one of the first large-scale pizza ordering systems for Pizza Hut while at Radiant Systems. He contributed code to Microsoft Visual Studio.NET while at Microsoft and did consulting projects in Healthcare Analytics for Brystol Myers Squibb while at Trilogy. He graduated with High Honors from Georgia Tech and then proceeded to get an MBA at Georgia State University where he founded Izenda which became one of the top 40 fastest growing companies in Atlanta and now delivers embedded analytics to over 3 million users. He has also invested in and advised CallRail, Cooleaf, Bodhi Tree Asset Management and Sudrania Fund Services.


Jacquie has spent the bulk of her career in consumer and retail, including almost a decade in executive marketing roles across Gap Inc. She was an Advisory Director at Investcorp, a mid-market private equity firm, where she advised portfolio companies Sur La Table, Totes Isotoner and Paper Source. Since then she has had a number of long-term advisory engagements with private equity and venture-backed companies working alongside business leaders and founders to architect their brand value propositions, develop marketing strategy, drive innovation and mobilize teams around value creation. She received her Bachelor of Commerce from The University of New South Wales in Sydney, Australia.







Jacquie Lenart


Estefanía Lozada