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The AI-Powered Apparel Shopping Match Platform

FIT:MATCH combines the latest data science and 3D measurement technology to create a highly integrated online-offline shopping match platform that delivers a transformative retail experience for shoppers and brands. Our AI-powered technology called Fitch, matches shoppers with apparel products that fit them based on accurate biometric data and preferences, and hides the ones that don’t.

The Problem

There are vast areas of uncertainty along the apparel shopping journey related to fit on both the buyer and brand sides, with tremendous time and money wasted. We call this Fit-Risk.

The Opportunity

A world where everyone shops with a Fitch credential (their online ID), always from their own AI-matched assortment, never having to try on clothes, and no longer having to deal with fit-related returns.

Our Solution

We collect 150 measurements from a shopper and combine this 3D biometric data with style preferences to generate a Fitch credential. Our integration then presents a personalized assortment of best fit matches and hides the rest, resulting in increased conversions and lower returns.

THE TEAM

Haniff Brown

Haniff Brown
CEO

Sanjay Bhatia

Sanjay Bhatia
CTO

Leslie Hamilton

Leslie Hamilton
CX

Jacquie Lenart

Jacquie Lenart
Advisor

Jacquie Lenart

Tereza
Analytics

Jacquie Lenart

Romel V. Wallen
Business Development